FruPro

Marketplace for fresh produce trading

FruPro is a B2B fresh produce marketplace serving the fruit and vegetable industry. Its platform connects growers, importers, wholesalers and retailers, helping them find trusted trading partners, communicate efficiently and manage supply chain relationships. The company offers tools for real-time buying and selling visibility, in-app messaging, trade tracking, invoice history and access to trading terms. FruPro also provides tailored matchmaking, account support, market updates and guidance to help businesses expand their networks and increase sales opportunities. Alongside its commercial services, it supports surplus produce donation and aims to reduce food waste across the fresh produce supply chain.