MediaCity Immersive Technologies Innovation Hub

Supercharging Creative Tech Innovation

The MediaCity Immersive Technologies Innovation hub, unique environment at MediaCity UK; home to the biggest concentration of creative, media, and tech businesses outside London. We are situated in a globally recognised innovation community, home to BBC, ITV, Dock 10, the University of Salford, and Europe’s largest purpose-built digital hub.

Our DreamLab and Innovation programme is a haven for a creative community to come together, dream up, and explore new possibilities. Here, we're all about pushing boundaries, playing with the latest tools and tech, and bringing fresh ideas to life through experiments, prototyping, labs, partnerships and investment.

From diving into virtual production to tinkering with AI and storytelling workflows, our goal is to forge new paths, shake things up, and unite top talent in the very spot where it all began. Welcome to a world where imagination knows no bounds, and every idea and person has the potential to reshape the game.