In data, if we can see more, we can do more. The science of data stretches far and wide across UK industry, from predicting disease outbreaks in the same way as the financial markets and cutting-edge earth observation intelligence through clouds, to saving millions of tonnes of waste from landfills and predicting human behaviour in specific scenarios. AI-enabled intelligent platforms and intuitive systems are enabling the forging of new frontiers in critical decision-making, rapid analysis and optimised learning. Data science is the critical interface between innovation and the better-world outcomes we seek.