Adoreboard is a customer and employee experience analytics business operating in the software-as-a-service and artificial intelligence industry. Its platform uses Emotion AI, natural language processing and text analytics to analyse unstructured feedback from surveys, reviews, social media and other digital channels. The company helps organisations move beyond basic sentiment, NPS and CSAT scores by identifying emotional drivers, trust signals, customer pain points and opportunities for improvement. Its services support voice-of-customer, customer journey mapping, employee experience, benchmarking and predictive insight, enabling teams to prioritise actions, improve satisfaction, reduce churn and link experience improvements to commercial value.