FAR

The Last 100 Yards: The Future of Navigation Starts Here!

Let me tell you something: maps are great—until they’re not. We’ve all been there.

You’re travelling, navigating through a train station or a festival, and your map gets you close, but not close enough. And that’s frustrating, isn’t it? Why is it that when we’re just 'this close' to where we need to be, we’re left without the tools to finish the journey?

You can find the building, sure, but what about the train platform? The specific entrance? The taxi stand that moved two blocks away this morning?

At some point, we stopped asking, “Is this good enough?” and started demanding, “How can this be better?” That’s what drives innovation. And that’s what drove us to create our (FAR) AR tool—a tool that goes beyond the limits of maps. It focuses on the last 100 yards.

Because the last 100 yards matter.